SEO/SEM is it worth it?

I guess I want to discuss tech trends and marketing/advertising since this is my expertise. The trend over the past year has been SEO. Search Engine Optimization everybody in the WEB 2.0 industry says they can do it. You will even hear some say they can get you on the front page of Google. Either way if I am a small business does this guarantee sales? which that’s really all that matters when you are in business.  Some companies charge $500-$40,000 a month for these White label Services. But how many clients  does this guarantee?  The point is it doesn’t guarantee many at all! In certain instances for particular industries being on the front page matters but, if you don’t have that appeal or a terrible website then you can expect to garner returns on your marketing efforts. There are several industry experts who I recommend, for marketing and web services. One is an INC Magazine 500 company called Pop Labs. Pop Labs in my opinion is too expensive but they offer a great service not good support, but the result is expensive prices run from 1500 per month to 3000 per month. I would cut the direct mail all together if I needed it that bad. The other company is Web Chef Designs the owner is Charles Coyle, he is great visionary and started similar to the owner of Pop Labs, he wants every small business owner to have their own website. He also helps with lead generation and the development of business credit. Sounds like alot consider him your online consultant. Drawbacks to Webchef is that they can’t handle a lot of work load. However, they are effective in building a hot website that will attract customers who are looking for your services. My final Suggestion is Sublime Tactics. They are a multi-disciplinary Marketing and Advertising firm.  The Principal Dan Gould and his team are marketing revolutionaries. Mr. Gould has developed a marketing and scale able advertising model that allows a entrepreneur who sells shirts out of the garage to compete with boutiques and mid size stores. V. P. of Business Development David Calloway will guide the helm of the small business portfolio he has created a viral expansion sales force. Sublime Tactics specializes in Product launches, Product placement on films and in television, additionally they handles Social Media Marketing, podcasts/videocast. They handle Public relation, they are currently working with Worlds Fastest Woman Muna Lee Drawbacks- They have so many services they may upsell you on every side. Benefits- the Owner (Daniel Gould) is sharp and doesn’t miss when it comes to providing his clients with results you can see. I worked with him on the Grammy’s last year and he did fail to make a presence, he threw a private event for Sky Vodka which included old School artist Warren G and young hollywood actors and new School Artist Soldier Boy.

In short if you plan on using a SEO/SEM firm you have plenty of options, you can find a kid on a classified ad charging $200 bux or you can go with a big firm who us going to charge premium either way you analyze your needs. To grow organically, pay per click campaigns, or other means of growing business. If you have questions on marketing and need contact info email me utopiatalent@gmail.com

~ by kingmerovingian on October 2, 2008.